06
Make the Sale: Build, Launch, and Manage E-commerce Stores
06
Make the Sale: Build, Launch, and Manage E-commerce Stores
Launch your online selling journey. Build a Shopify e-commerce store, add product listings, and master customer outreach through advertisements and campaigns. This course explores how businesses and individuals sell products online using popular platforms. Google employees guide you through hands-on activities simulating common digital marketing and e-commerce tasks, showing you essential tools and resources. This is the sixth course in the Google Digital Marketing & E-commerce Certificate, a series designed to prepare you for an entry-level digital marketing and e-commerce role.
Course Info
Objectives
By the end of this course, you will be able to do the following:
- Understand essential e-commerce strategies and practices.
- Explain how to conduct market research and product research.
- Set up a mock e-commerce store using Shopify.
- Use Google Ads to engage e-commerce customers.
- Explain how trends and seasonality affect e-commerce businesses.
- Use best practices to create an engaging customer experience online.
- Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery.
- Optimize a checkout flow for customers.
Prerequisites
No prior experience required
Audience
Beginner
Available languages
English