Become the expert businesses trust to drive sales and customer loyalty by starting your career in Digital Marketing & E-commerce, a field with a median entry-level salary of $71,000.¹
Learn job-ready skills from Google experts, including marketing measurement, customer engagement, and e-commerce strategy.
Gain proficiency with key industry tools like Canva, Google Ads, Google Analytics, Mailchimp, Shopify, and more.
Earn a certificate from Google to showcase your skills to employers.
Subscribe now to access this certificate and the full Google Career Certificates catalog -- new users are eligible for a 7 day trial at no cost.
¹Lightcast™ U.S. Job Postings (2024: Jan. 1, 2024 - Dec. 31, 2024).
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce...
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to...
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel...
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and...
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from...
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll...
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools...
Completing the Google Digital Marketing & E-commerce Certificate allows you to access new opportunities to increase your expertise.