03
From Likes to Leads: Interact with Customers Online
03
From Likes to Leads: Interact with Customers Online
Develop social media marketing strategies to interact with customers online. Learn to create compelling social media content using graphic design principles, manage an online presence, and set goals for social media ads. This is the third course in the Google Digital Marketing & E-commerce Certificate, a series designed to prepare you for an entry-level digital marketing and e-commerce role.
Course Info
Objectives
By the end of this course, you will be able to do the following:
- Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising
- Determine how to choose social media platforms for a campaign
- Understand how to boost engagement on social media
- Learn how to write, design, and repurpose engaging content for social media
- Recognize how to use the data gathered from social media analytics as a decision-making tool
- Learn best practices for presenting a social media report
- Achieve specific marketing goals through the use of paid social media
Prerequisites
No prior experience required
Audience
Beginner
Available languages
English