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Foundations of Digital Marketing and E-commerce
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Foundations of Digital Marketing and E-commerce
Develop skills to attract and engage customers, driving purchases and loyalty through various digital channels. Explore entry-level jobs in digital marketing and e-commerce, identifying key roles and functions. Learn about the marketing funnel and how it shapes the customer journey. Google employees guide you with hands-on activities, simulating common tasks. This is the first course in the Google Digital Marketing & E-commerce Certificate, a series designed to prepare you for an entry-level role.
Course Info
Objectives
By the end of this course, you will be able to do the following:
- Define the fields of digital marketing and e-commerce
- Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles)
- Summarize how this program will help prepare you for a career in digital marketing and e-commerce
- Identify the roles and functions that digital marketing and e-commerce play within an organization
- Understand the customer journey and the function of journey maps
- Explain the concept of a marketing funnel
- Understand the elements and goals of a digital marketing and e-commerce strategy
Prerequisites
No prior experience required
Audience
Beginner
Available languages
English