Earn a credential from Google and prepare for jobs in Digital Marketing & E-commerce, a field with a median entry-level salary of $71,000 (Lightcast™ U.S. Job Postings 2024).
Learn the skills employers are hiring for, directly from Google experts.
Gain hands-on experience with essential industry tools including Canva, Google Ads, Google Analytics, Mailchimp, Shopify, and more.
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Develop skills to attract and engage customers, driving purchases and loyalty through various digital channels. Explore entry-level jobs in digital marketing and e-commerce, identifying key roles and functions. Learn about the marketing funnel and how it shapes the customer journey....
Hone your digital marketing skills to attract and engage customers online. Learn search engine optimization (SEO), search engine marketing (SEM), and display advertising to increase website traffic and reach potential customers. Apply strategies and tools to build business awareness and...
Develop social media marketing strategies to interact with customers online. Learn to create compelling social media content using graphic design principles, manage an online presence, and set goals for social media ads. This is the third course in the Google...
Boost your outreach by learning to create and execute successful email marketing campaigns. This course explores developing strategies, managing mailing lists, and utilizing automation to drive engagement and loyalty. Google employees guide you with hands-on activities simulating real-world tasks. This...
Gain essential marketing analytics skills to measure, manage, and analyze campaign data using industry tools like Google Analytics and Google Ads. Learn to create media plans, set performance goals, and adjust budgets based on key metrics and A/B test results....
Launch your online selling journey. Build a Shopify e-commerce store, add product listings, and master customer outreach through advertisements and campaigns. This course explores how businesses and individuals sell products online using popular platforms. Google employees guide you through hands-on...
Discover how to build customer loyalty in e-commerce and develop strong client relationships through effective strategies and practical tools. This course demonstrates your ability to deliver a successful e-commerce strategy, enhancing your professional development skills. This is the seventh course...
Enhance your job search with AI. This course provides practical strategies and leverages AI tools like Gemini and NotebookLM. Discover valuable skills, create a personalized job search plan, manage applications, and practice for interviews. You'll build a personalized job search...
Completing the Google Digital Marketing & E-commerce Certificate allows you to access new opportunities to increase your expertise.