02
Attract and Engage Customers with Digital Marketing
02
Attract and Engage Customers with Digital Marketing
Hone your digital marketing skills to attract and engage customers online. Learn search engine optimization (SEO), search engine marketing (SEM), and display advertising to increase website traffic and reach potential customers. Apply strategies and tools to build business awareness and understand customer needs. This is the second course in the Google Digital Marketing & E-commerce Certificate, a series designed to prepare you for an entry-level digital marketing and e-commerce role.
Course Info
Objectives
By the end of this course, you will be able to do the following:
- Identify customer personas and build your target audience
- Describe the marketing funnel’s purpose and benefits
- Know how to increase your conversion rate
- Explain the purpose of SEO and the essential SEO terms to know
- Use Google Search Console and its reports to monitor a site’s presence in Google Search results
- Recognize the benefits of SEM and why to do it
- Understand the fundamentals of Google Ads and targeting audiences
Prerequisites
No prior experience required
Audience
Beginner
Available languages
English