Land a job as the person businesses trust to grow their sales and kickstart your career in digital marketing and E-commerce, a field with a median entry-level salary of $71,000.¹
Learn job-ready skills directly from Google experts: Develop digital marketing and e-commerce strategies, attract and engage customers through digital channels, measure marketing analytics and share insights, and build e-commerce stores, analyze performance, and grow loyalty.
Become proficient in in-demand tools: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, and Shopify.
100% online. Study on your schedule, at your pace, and prepare for roles like xyz
Earn a certificate from Google: Upon completing this self-paced program, you’ll receive a certificate from Google to share with your network and potential employers, demonstrating your valuable skills.
75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²
Subscribe now to access this certificate and the full Google Career Certificates catalog -- new users are eligible for a 7 day trial at no cost.
¹Lightcast™ U.S. Job Postings (2024: Jan. 1, 2024 - Dec. 31, 2024).²Based on program graduate survey, United States 2024
This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce...
Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to...
From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel...
Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and...
Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from...
Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll...
You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools...
Completing the Google Digital Marketing & E-commerce Certificate allows you to access new opportunities to increase your expertise.