05
Assess for Success: Marketing Analytics and Measurement
05
Assess for Success: Marketing Analytics and Measurement
Gain essential marketing analytics skills to measure, manage, and analyze campaign data using industry tools like Google Analytics and Google Ads. Learn to create media plans, set performance goals, and adjust budgets based on key metrics and A/B test results. This is the fifth course in the Google Digital Marketing & E-commerce Certificate, a series designed to prepare you for an entry-level Digital Marketing & E-commerce role.
Informations sur le cours
Objectifs
By the end of this course, you will be able to do the following:
- Plan and allocate the spending of marketing budgets
- Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns
- Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance
- Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project
- Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign
- Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared
- Create charts in spreadsheets for visualization of metrics
Prérequis
No prior experience required
Cible
Beginner
Langues disponibles
English