04
Think Outside the Inbox: Email Marketing
04
Think Outside the Inbox: Email Marketing
Boost your outreach by learning to create and execute successful email marketing campaigns. This course explores developing strategies, managing mailing lists, and utilizing automation to drive engagement and loyalty. Google employees guide you with hands-on activities simulating real-world tasks. This is the fourth course in the Google Digital Marketing & E-commerce Certificate, a series designed to prepare you for an entry-level digital marketing and e-commerce role.
Informations sur le cours
Objectifs
By the end of this course, you will be able to do the following:
- Write effective preview text and subject lines using best practices
- Create email marketing automation and workflows
- Build and maintain email lists
- Write effective email copy
- Conduct contact management and list segmentation
- Employ best practices to handle personally identifiable information, or PII, and user data safely
- Measure and analyze email campaign results
Prérequis
No prior experience required
Cible
Beginner
Langues disponibles
English