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01

Foundations of Digital Marketing and E-commerce

01

Foundations of Digital Marketing and E-commerce

12 个小时 入门级

Develop skills to attract and engage customers, driving purchases and loyalty through various digital channels. Explore entry-level jobs in digital marketing and e-commerce, identifying key roles and functions. Learn about the marketing funnel and how it shapes the customer journey. Google employees guide you with hands-on activities, simulating common tasks. This is the first course in the Google Digital Marketing & E-commerce Certificate, a series designed to prepare you for an entry-level role.

info
课程信息
目标

By the end of this course, you will be able to do the following:

  • Define the fields of digital marketing and e-commerce
  • Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles)
  • Summarize how this program will help prepare you for a career in digital marketing and e-commerce
  • Identify the roles and functions that digital marketing and e-commerce play within an organization
  • Understand the customer journey and the function of journey maps
  • Explain the concept of a marketing funnel
  • Understand the elements and goals of a digital marketing and e-commerce strategy
前提条件
No prior experience required
受众
Beginner
支持的语言
English

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