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02

Attract and Engage Customers with Digital Marketing

02

Attract and Engage Customers with Digital Marketing

14 个小时 入门级

Hone your digital marketing skills to attract and engage customers online. Learn search engine optimization (SEO), search engine marketing (SEM), and display advertising to increase website traffic and reach potential customers. Apply strategies and tools to build business awareness and understand customer needs. This is the second course in the Google Digital Marketing & E-commerce Certificate, a series designed to prepare you for an entry-level digital marketing and e-commerce role.

info
课程信息
目标

By the end of this course, you will be able to do the following:

  • Identify customer personas and build your target audience
  • Describe the marketing funnel’s purpose and benefits
  • Know how to increase your conversion rate
  • Explain the purpose of SEO and the essential SEO terms to know
  • Use Google Search Console and its reports to monitor a site’s presence in Google Search results
  • Recognize the benefits of SEM and why to do it
  • Understand the fundamentals of Google Ads and targeting audiences
前提条件
No prior experience required
受众
Beginner
支持的语言
English

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现在,您可以快速获得技能徽章,而无需完成整门课程。如果您对自己的技能有信心,请直接跳转到实验室挑战赛。

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